This article is posted from the TMEA Website
here.
I. This group forms an important segment of the listening public. It includes taxpayers and taxpayer groups, individuals, members of a variety of audience types and groups (such as churches, health, civic, and service organizations), individual businessmen and large corporations. Their support provides a local financial base and influences the priorities and goals of quality education in the community.
II. The community offers music education assistance by providing:
- Broad-based support for the goals of music education
- Time and space in business locations for presentations and for solo and ensemble performances, thereby providing opportunities to reach a wide spectrum of audiences
- Publicity through storefront presentations, posters, marquees, billboards, newspapers, radio and TV advertising and novelty advertising (e.g., t-shirts and bumper stickers)
- A heightened public awareness and image of music education and appreciation of diverse musical styles
- Merchandise and services in support of special projects, purchasing blocks of tickets to music events, and a direct source of funding for these items:
- Scholarships and awards
- Fund-raising projects
- The underwriting of concerts, tours, commissioned works, and other projects
- Gifts donated in support of music education program
III. Music education contributes to the business community by:
- Providing musical activities to enrich the quality of life in the community with performances at:
- Individual businesses and malls
- Community events such as parades and patriotic activities
- Civic and service organization functions
- Health care facilities and retirement homes
- Seasonal activities
- Ceremonial and religious functions
- Providing the means to develop and nurture lifetime commitments to music
- Serving as a focal point for the development of community pride and unity
- Creating public awareness and recognition of gifts, services and special opportunities provided by the business community
- Creating awareness of the community and its business and non-business organizations while participating in out-of-town activities and events
IV. Specific actions in developing support from the business community:
- Be clear, concise and direct in communicating the philosophy, goals and objectives of your program to this influential group.
- Develop definite goals and strategies concerning community involvement.
- Maintain quality as your foremost goal and achieve or exceed the community's expectations of this goal.
- Be available to speak or create performances at civic clubs, service organizations and corporate meetings to demonstrate your commitment to the community's "Quality of Life".
- Encourage active participation in music education activities by donation of services or merchandise.
- Develop and practice tact and diplomacy in initiating mutual support programming.
- Understand and respect the needs of the business community and give consideration to the musical tastes of particular segments of that community when planning programs or presentations.
- Initiate cooperative ventures to bring national prominence to community and the music group.
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